I defended my PhD on 'media multitasking and advertising effects' at the Ghent University in September 2020. Shortly after, i started working as a postdoctoral researcher at the department of Communciation Sciences of Ghent University. Youngsters are constantly surrounded by media devices nowadays, and often engage with them simultaneously (i.e. media multitasking). The project I am currently working on aims to examine the impact of media multitasking with social media on the depletion of executive control and further proposes two parallel psychological processes by which adolescents’ susceptibility towards influencer marketing could be affected. The outcome of this project will consist of clear guidelines on how to bolster adolescents against influencer marketing when social media multitasking.
To find out more about my work, please have a look here.