Determine the goal

How do you determine the purpose of your video?

There are many reasons to use videos in your teaching:

  • Do you want the students to be better prepared for your lessons by repeating a number of core concepts upfront?
  • Do you want to activate the prior knowledge of the students before they come to your class?
  • Do you feel that you have to explain a concept about twenty times each lesson and do you want to capture this once and for all on image?
  • Do you want to give a demonstration during your practice session, but is the group too big to see your actual actions?
  • Do you want to show some actions within a computer program, the operation of an online database or the way to use a certain website?
  • Would you like to introduce a guest speaker?
  • Do you want to provide video feedback on a student's task?
  • ...

The possibilities are endless. The important thing is to have the goal of the video very clear in mind before you start to film. Consider seriously whether it's feasible to make a video about this.

A few rules of thumb:

  1. Please keep in mind not to make your video too long and maybe even split the main target into different sub-goals. Research is not ambiguous about the perfect length of a video, but for a knowledge clip, aim at about 5 minutes per subject. Later, you can integrate these knowledge clips into a learning path where you can alternate the videos with assignments.
  2. Please also take into account the reusability of the video and strive as much as possible for a sustainable product. If you cannot reuse the video, you might want to choose another way to transfer your message.
  3. Think about the prior knowledge of your target audience. Do students already have the prior knowledge needed to understand your video? On which knowledge can you build? What interests are living within your target audience?