Master in Business Economics - Marketing

Looking for a vibrant and international oriented learning community at a top 100 university with challenging and interactive courses taught by highly qualified staff in a historical city? Learn more about the strenghts of our faculty!

Marketing GroupworkWhy choose Marketing?

  • Interactive studies combining theory with group assignments and case studies
  • Modular learning system allows in-depth learning
  • Challenging programme
  • Highly qualified and passionate academic staff
  • Digital marketing course gives you a full view on the future of marketing and learns you the newest techniques

Course content and programme

Commercial jobs are studied thoroughly in Marketing. With regard to research methods, lots of attention is paid to market research. You learn to assess whether existing market research has been performed properly, you learn to plan your own market research and to choose the right methods and techniques. Another part of the programme focuses on consumer behaviour and its impact on the company. Marketing communication is investigated and lots of attention is given to brand policy and advertising. Many commercial processes relate to transactions between organisations. They form the so-called industrial or business market. Moreover, many companies are active internationally due to globalisation. Therefore, the international market, international strategies and the organisation of the marketing
post in international companies are studied.

Check the complete master programme in Marketing

Modular course structure

The master’s programme has a modular structure. That means that you will no longer be taught according to the traditional semester system. From now on, your courses will be bundled in four modular blocks of six weeks each. You only have two courses per block which allows you to process the content in a more focused and in-depth manner. The teaching methods are challenging: case studies, group assignments, discussion panels, lectures, business games, etc. At the end of each modular block you have exams from the two previous courses. During a modular block you also get interim tests and (group) assignments. As a result, you no longer have exams in January or June.

In the second semester you will receive a practical course that fits with your specialisation and in which you become acquainted with the professional field. You will have enough time in the programme to work on your master’s dissertation which is a very important element. Via the master's dissertation you can show that you are able to apply the acquired knowledge to a problem independently.

Next to the general courses, you can choose one or two elective courses (6 credits in total). You could do an internship as an elective course. It's a great way to learn potential employers, get acquinted with the workflow of an accountant or auditor and start building your professional network. An internship is definitely an asset for your future career. Read more about an internship.

Student profile

Students who choose for Marketing are goal oriented, flexible and creative.  They are able to analyze, observe and monitor market trends. Essential skills are knowing how to appeal to people, how to communicate an idea, story or feeling most effectively. Good marketeers focus on collaboration through effective communication and know how to implement creativity at all stages of marketing and the marketing process. At large, you are interested in the business scene. Our programme prepares you for the active and flexible fulfilment of a wide range of tasks in the financial, industrial, trade and service sectors in which companies and social profit organisations operate.

Diploma requirements for the Master of Science in Business Economics

The Business Economics programme consists of three learning trajectories. These trajectories should be present in the candidates' educational background in order to be eligible for the master's programme.

  • economics and business economics trajectory: microeconomics, macroeconomics, accounting, marketing, etc
  • quantitative trajectory: mathematics
  • methodological trajectory: statistics, econometrics, research methodology

Language requirements

English at level B2 is required upon enrolment.


GMAT and/or GRE should be included in the application file. If you submit an application file without GMAT or GRE, you have significantly less chance of being admitted.

Career perspectives

The largest outlet for Business Economics - Marketing graduates is the business world. We find graduates in every possible position within companies and social profit organisations. Most graduates start their career in the discipline that they choose in the master’s programme. After a few years this often shifts. Some graduates are given greater responsibilities within the original field and become a Marketing Manager or Financial Director. Others expand their career within a different functional field or are promoted to general management posts. The broad orientation of the programme makes such career moves easier. Finally, we also find Business Economics graduates in banks, insurance companies, government services and services close to the government. Some examples of jobs in which Business Economics - Marketing graduates start: marketing manager, market researcher, sales specialist, consultant.


Youshuo Yan and Damla Manav studied Business Economics - main subject Marketing at our faculty. They learned a lot in the challenging programme at our high-ranked university and fell in love with the historical city of Ghent. Watch more testimonials on our YouTube-channel.

Read more testimonials from our international alumni and contact them!


How to apply

In order to apply, you have to start up the online application procedure.

After completing the online application, you will be required to submit an application package (paper package) before the deadline.

Application deadline

Applications for academic year 2020-2021 are closed.

Applications for academic year 2021-2022 startzs on October 1st 2020.


Non-EEA students: before 1 March 2021

EEA students: before 1 June 2021


Tuition fees and funding

Tuition fees

Non-EEA students: €5687,20

EEA students: €947,20

These tuition fees are applicable for academic year 2020-2021 and can change in academic year 2021-2022.


Master Mind scholarship: the Government of Flanders awards scholarships to academically outstanding students for master programmes in Flanders and Brussels.

Top-Up grant: Ghent University provides Top-Up grants to candidates from all countries on the OESO-DAC list, who wish to obtain a master's degree at Ghent University.


Practical information


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