Marketing communication - F710303
Specific course requirements
To participate in the course, the following is required: a good command of the English knowledge and basic insight in marketing management
Some important steps:
- Register on Minerva in the week before the start of the academic year, i.e. September 24, 2018.
- Before the first lecture:
- Obtain the textbook.
- Download the slides from Minerva
3. Be present and actively participate in the lectures
4. Regularly check the announcements on Minerva during the semester
Course materials:
- Handbook: P. De Pelsmacker, M.Geuens, J. Van den Bergh (2017), Marketing communications. A European perspective, sixth edition. London: Pearson
- Course slides (see Minerva)
Evaluation:
- Group work (50% of grade): write a communication plan and report and present this plan. Students form groups of 5 students in the first week of the semester and register for a topic on Minerva. Further information on group assignments and organization of group presentation will be communicated through Minerva and during lectures.
- Written test (50% of grade): Partly multiple choice questions, partly open questions: 50% of grade.
General course specifications
Consult the general specifications of this course in the exchange programme in economics and business admin.