To participate in the course, the following is required:

• a good command of the English language,
• a basic insight in marketing management

Some important steps:

1. Register on Minerva in the week before the start of the academic year, i.e. September 25, 2017.
2. Before the first lecture: 
   • Obtain the textbook.
   • Download the slides from Minerva
3. Be present and actively participate in the lectures and seminars
4. Regularly check the announcements on Minerva before and during the block.

Course materials:

•  Handbook: P. De Pelsmacker, M.Geuens, J. Van den Bergh (2017), Marketing communications. A European perspective, sixth edition. London: Pearson

Chapters 1-8, 10-11 and 13-14.

•  Course slides (see Minerva)

Evaluation

• Group work: Report and present the solutions to two case studies from the handbook: 50% of grade. Students form groups of 6-8 students and e-mail the group composition to patrick.depelsmacker@uantwerpen.be by 31 October. Group assignments and organisation of group presentation will then be communicated through Minerva.

• Written test, partly multiple choice questions, partly open questions: 50% of grade.

 General course specifications

 Consult the general specifications of this course in the exchange programme in economics and business admin.