How to deal with media and journalists as a researcher


Communication Skills

Target group

Members of the Doctoral Schools


Science is thoughtful, complex and ongoing, while media want clear and short messages with some news value. Given that tension, it’s quite a challenge for you as a scientist to get your topic in the press in a satisfying way.

This workshop trains you how to survive an interview with a journalist.
It applies for both written and online press, radio and television. We concentrate on content: how to keep the best possible grip on quotes, title and main message.

• We look at how you can prepare yourself: by reflecting beforehand on a good, newsworthy key message.
• We listen to a few exemplary interviews with scientists and discuss how you can react to tricky questions.
• This workshop is hands-on. You prepare for and practice being interviewed yourself.

The online workshop consists of 3 live sessions: 2 group sessions and 1 short session when you practice being interviewed by the trainer and get feedback on a practice press release or tweet that you wrote yourself.
Group sessions are as interactive as possible. We use assignments and breakout rooms, where you talk about an assignment with only 1 or 2 other participants.

Time schedule and Venue

Course code Dates (1 course = 3 sessions)

Thu June 17, 2021   +

Fri June 18, 2021   +

Fri June 25, 2021

from 10-12:30, with break and breakout room

from 10-12:30, with break and breakout room

in afternoon 45 min personal interview session by trainer in small groups

ONLINE via Zoom


For 10 years, Ann De Ron worked as a full-time (science) journalist for the newspaper De Morgen, the magazines Knack and the Dutch new Scientist (used to be ‘Natuur & Techniek’), the press agency IPS and many others. She holds a Master degree in Sciences and a Bachelor in Intercultural Management.

Ann has been training researchers at UGent in popular scientific writing since 2008, and since 2016 also in ‘Dealing with the media as a researcher’.

Registration fee

Free of charge for the members of the Doctoral Schools. The no show policy applies: no-show policy UGent


If the course is fully booked, you can ask to be added to the waiting list by email to . Please mention your student ID nr.

Please read the cancellation policy: cancellationpolicycourses



Number of participants


Evaluation criteria

100% attendance, active participation